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Agency, Negotiation & Payment

Payment approval requires several internal brand departments, extending receivable days beyond the campaign schedule

Problem

Payment approval requires several internal brand departments, extending receivable days beyond the campaign schedule

Solution

Root Cause / Diagnostic:
Enterprise brand sponsors route creator invoices through multiple bureaucratic layers (legal, marketing, procurement, and accounts payable) before releasing payment. Without contractual deadlines and invoice tracking, standard 30-day payment cycles frequently balloon into 90- to 120-day delays.

Actionable Fix:
1. Secure the official purchase order (PO) number, accounts payable billing contact, and vendor registration approval prior to commencing production.
2. Include a contractual late-payment interest penalty of 1.5% per month on all invoices remaining unpaid past the agreed 30-day term.
3. Establish automated invoice follow-ups triggered at 15 days, 5 days, and the exact due date to prevent invoices from stalling in corporate approval queues.

Pro Tip:
Get the direct email address of the enterprise brand's Accounts Payable department on day one; marketing contacts rarely follow up on invoice processing once a video goes live.