Problem
A brand requests raw footage and project files even though the original agreement only covers the published integration
Solution
Root Cause / Diagnostic:
Brands and agencies frequently attempt to acquire raw B-roll and project files post-campaign to repurpose creator assets into paid ad campaigns without paying licensing fees. Unless project file ownership and raw asset exclusivity are explicitly bounded in the contract, creators risk forfeiting valuable commercial IP.
Actionable Fix:
1. Review the executed statement of work to verify deliverable clauses and notify the brand that project files and raw footage are excluded from the scope.
2. Issue a formal addendum offering raw asset and project file buyout options at standard commercial rates (typically 100%–200% of the base integration fee).
3. Update master contract templates with an unambiguous IP retention clause stating that raw footage and source project files remain the sole property of the creator.
Pro Tip:
Raw footage possesses significant commercial value for brand marketing teams; treat raw asset requests as upsell opportunities rather than routine client favors.
Brands and agencies frequently attempt to acquire raw B-roll and project files post-campaign to repurpose creator assets into paid ad campaigns without paying licensing fees. Unless project file ownership and raw asset exclusivity are explicitly bounded in the contract, creators risk forfeiting valuable commercial IP.
Actionable Fix:
1. Review the executed statement of work to verify deliverable clauses and notify the brand that project files and raw footage are excluded from the scope.
2. Issue a formal addendum offering raw asset and project file buyout options at standard commercial rates (typically 100%–200% of the base integration fee).
3. Update master contract templates with an unambiguous IP retention clause stating that raw footage and source project files remain the sole property of the creator.
Pro Tip:
Raw footage possesses significant commercial value for brand marketing teams; treat raw asset requests as upsell opportunities rather than routine client favors.