Problem
Creator does not charge separately for raw footage, so brands can repurpose production beyond the original scope for free.
Solution
Root Cause / Diagnostic:
Supplying unedited raw footage without an incremental licensing fee allows brands to edit, slice, and repurpose dozens of custom ads without hiring the creator again. Raw assets give corporate internal teams unlimited creative material that directly circumvents future creator bookings.
Actionable Fix:
1. Price Raw B-Roll and A-Roll Separately: Charge an additional 50% to 100% of the base production fee for delivery of unedited, full-resolution camera logs and sound stems.
2. Limit Raw Footage Usage Scope: State in the contract that raw footage may only be used for the specific single campaign and may not be sublicensed or archived for future campaigns.
3. Protect Editing Context: Include an editorial integrity clause preventing the brand from editing raw clips in ways that alter the creator's factual statements, opinions, or brand endorsement.
Pro Tip:
Raw footage is the raw material of your production engine: unless the brand is willing to pay a premium commercial buyout, deliver only the polished, finished master video.
Supplying unedited raw footage without an incremental licensing fee allows brands to edit, slice, and repurpose dozens of custom ads without hiring the creator again. Raw assets give corporate internal teams unlimited creative material that directly circumvents future creator bookings.
Actionable Fix:
1. Price Raw B-Roll and A-Roll Separately: Charge an additional 50% to 100% of the base production fee for delivery of unedited, full-resolution camera logs and sound stems.
2. Limit Raw Footage Usage Scope: State in the contract that raw footage may only be used for the specific single campaign and may not be sublicensed or archived for future campaigns.
3. Protect Editing Context: Include an editorial integrity clause preventing the brand from editing raw clips in ways that alter the creator's factual statements, opinions, or brand endorsement.
Pro Tip:
Raw footage is the raw material of your production engine: unless the brand is willing to pay a premium commercial buyout, deliver only the polished, finished master video.